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The State of Channel Incentive Programs in the Manufacturing Industry

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"The State of Channel Incentive Programs in the Manufacturing Industry"

WorkStride partnered with Wakefield Research to survey mid- to large-sized North American manufacturing organizations that go to market via indirect channels.

The results of the survey exposed a number of trends among manufacturing organizations with regard to channel incentive programs, including:

  • the prevalence of running programs in-house versus outsourcing to a professional channel incentive provider;
  • challenges in program administration;
  • the impact of channel incentive programs on positive sales results; and
  • issues arising from a lack of customization within programs.

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