Research Library

The top resource for free research, white papers, reports, case studies, magazines, and eBooks.

Share Your Content with Us
on for readers like you. LEARN MORE
Transforming Customer Acquisition by Predicting Customer Behavior

Request Your Free Marketing Brief Now:

"Transforming Customer Acquisition by Predicting Customer Behavior"

Customer Lifetime Value (CLV) data helps marketers discover the best channels for acquiring high-value customers.

As a marketer in today’s results-driven world, your efforts are likely heavily focused on hitting acquisition target numbers. But there’s a problem: How do you know that all those new customers are actually worth the cost?

This marketing brief explores how you can use CLV modeling to identify the best acquisition channels, find your optimal cost per acquisition, and increase your rate of return.

Offered Free by: Zodiac Metrics
See All Resources from: Zodiac Metrics

Recommended for Professionals Like You: