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How Banks Can Attract More Millennial Customers

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"How Banks Can Attract More Millennial Customers"

The coming wave of millennial entrepreneurs and how financial institutions can best serve them.

In some ways, the millennial generation is better-suited to entrepreneurship than any previous cohort we’ve seen. They’re more educated than previous generations and more likely to have taken a specific class in entrepreneurship. And they are interested in becoming entrepreneurs. According to a survey commissioned by Bentley University, 66% of millennials would like to start a business.

Download this white paper to learn how banks and credit unions can prepare for the coming wave of millennial entrepreneurs, from what they demand in a user experience to what they expect out of their banks. 

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