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"Research: Shopping Expectations of U.S. Consumers"

What do U.S. consumers expect from their digital shopping experience today?

SMARTASSISTANT commissioned this research to understand what consumers feel about the online purchasing experience and how it can be improved.

It surveyed 900 American consumers aged 17-69 to understand their views on support, technology, the customer experience, and how they make decisions.

Download the e-book and read not only what U.S. consumers expect but also how you can deliver.

Chapter overview:

• Brands should be trustworthy
• Shopping should be an easy, friction-free process
• Help so that they don’t have to spend time looking
• The ability to self-serve
• An innovative experience that makes shopping easier

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