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Next Generation HDR Solutions Support the Future of Broadcast with ATSC 3.0

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"Next Generation HDR Solutions Support the Future of Broadcast with ATSC 3.0"

ATSC 3.0 introduces new viewing experiences and democratizes premium viewing experiences through its support of innovative solutions, such as those delivered by Advanced HDR by Technicolor.

The ATSC Standard 3.0 defines the official specifications and criteria necessary for effective implementation and interoperability of Advanced Terrestrial Broadcast Systems. Since its announcement at the 2018 CES, and despite a global pandemic, it has taken the broadcast and consumer electronics sectors by storm. It continues to change the way the world experiences entertainment and broadcast. 

Mark Aitken, senior vice president of advanced technology at Sinclair Broadcasting Group and president of One Media, and Alan Stein, vice president of technology at InterDigital, recently shared their insights with BizTechReports on how the ATSC 3.0 standard and the latest HDR solutions are shaping the broadcast landscape. 

Visit to listen to the full podcast interview. 

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