Breaking down data silos to deliver superior customer experiences.
In the world of consumer marketing, social media rules. Many B-to-C companies are trying to take advantage of this phenomenon by setting up dedicated teams to monitor individuals’ comments and provide timely responses.
But without tying the "unstructured" data obtained through social media channels to other sources of information about the customer, are these companies really leveraging their data effectively?
Read this industry article, "How Big Data Can Solve Marketers’ Social Engagement Challenges," to learn about:
Stay on top of the latest trends by reading this timely article.
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