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"Kafka Workshop: Real-Time MarTech Analytics"

Brought to you in partnership with SingleStore

During this workshop, SingleStore’s senior technical resource Akmal Chaudhri will guide participants through the development of a real-time omnichannel customer behavior dashboard. We will show how to source data from disparate systems (ex: web clickstreams, mobile app user data, in-store purchase activity) to feed a powerful analytics dashboard. This type of initiative can drive improved customer experience and revenues (ex: more relevant product recommendations online based on in-store activity).

You’ll learn:

• How to build a real-time analytics dashboard based on mock customer streaming data 
• How to generate predictive signals from multiple disparate data sources (digital clicks, app activity, in-store behavior) 
• How to use SingleStoreDB on AWS with Confluent Kafka connector

Offered Free by: DZone
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