We all have assumptions. It's what we use to get through our back-to-back days. But it's important that we check them from time to time to ensure we're making marketing decisions based on data and not our own bias.
This guide is for B2B tech marketers who are looking to win the head, heart, and hands of IT and business decision-makers. We interviewed 500 business technology buyers to uncover practical ways for standing out within cluttered digital environments-with strong content and smart strategies.
Some of the topics discussed are:
Grab your coffee and get ready to expand your perspective.
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