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What is Design Thinking?

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"What is Design Thinking?"

With design thinking, we start by understanding customers - the people we hope to serve.

Innovation is increasingly seen as a means to competitive differentiation. More and more, companies have a corporate mandate to be increasingly innovative. And design thinking is a customer-driven approach that creates innovative ideas - seeking to gain insight into peoples’ behaviors, needs and values so we can provide meaningful and highly relevant solutions.

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