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Making a Business Case for Customer Data Management in Marketing

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"Making a Business Case for Customer Data Management in Marketing"

“Better customer data management increases marketing ROI.” Easy to say, but not so easy to prove.

This white paper provides everything you need to build a business case for customer data management, including:

  • What organizational data maturity is and how it benefits the business
  • Actual performance outcomes of data-mature organizations
  • Data maturity's quantifiable impact on targeting, nurturing and close
Take this first step to better data management and move a mile forward in business growth.

Offered Free by: Dun & Bradstreet Corporation
See All Resources from: Dun & Bradstreet Corporation

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