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Going Beyond Window Dressing: How Smart CMOs Really Affect Digital Transformations

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"Going Beyond Window Dressing: How Smart CMOs Really Affect Digital Transformations"

Marketing creates the “buzz words” that drives changes in how business represent themselves on the website, branding and messaging. “Going digital” is the latest buzz word and companies are frantically undergoing facelifts on websites and content to have the “digital appeal”. But that’s not enough anymore. Companies need to reimagine their product and services based on the customer’s perspective. Only then will a true digital transformation occur.

How does one get there? How does marketing lead the digital transformation and create more than just a “buzz”?  This blog describes:

  • 4 steps in creating the “voice of the customer”
  • Other functions that Marketing needs to be aware of in order to create a holistic transformation agenda
  • What is needed to go beyond the digital look and feel in the digital age

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