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"Spain's Sustainable Consumer Expectations 2023"

How sustainability impacts purchasing habits in the FMCG sector

Currently, the concern for sustainability is present in any activity and economic sector.

Specifically, companies in the FMCG sector face a great challenge to adapt their products to the needs and preferences of consumers, who are increasingly demanding more awareness and proactivity with this cause.

Key takeaways

• 40% of consumers declare that the packaging is recycled affects their purchase decision
• 32% of Spaniards affirm that the origin or provenance of a product is the most determining factor when buying a sustainable product.
• Lidl and Bezoya lead the top-of-mind brands related to sustainability
• Overpackaged products are avoided by 27% of consumers in Spain

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