Research Library

The top resource for free research, white papers, reports, case studies, magazines, and eBooks.

Share Your Content with Us
on for readers like you. LEARN MORE
Social Media Marketing: Solution Evaluation and Selection Guide

Request Your Free Guide Now:

"Social Media Marketing: Solution Evaluation and Selection Guide"

A practical guide for discovering, evaluating, and buying the social media marketing solution that's right for your organization.

This guide focuses on “Social Media Marketing” (SMM) technology. In contrast to the “defensive” and passive nature of Social Monitoring software, SMM solutions focus on “offensive” marketing capabilities that drive consumer engagement, action, and results.

SMM efforts tend to be focused on the following key goals:

  • Increasing exposure/awareness/visibility
  • Driving traffic (e.g., to websites)
  • Generating leads/driving customer acquisition
  • Providing marketplace insight
  • Increasing sales conversions
  • Building brands
This guide gives you the tools to evaluate solutions and vendors based on your company's goals and priorities. It specifies the capabilities and features required for an effective SMM solution and lays out a process to guide you to selecting the best solution for your specific needs.

Offered Free by: Wildfire Interactive, Inc
See All Resources from: Wildfire Interactive, Inc

Recommended for Professionals Like You: