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"Social Media Marketing All-in-One For Dummies, 2nd Edition -- Sample Chapter"

This book includes checklists, case studies, and example to help you decide the best places to spend your marketing dollars.

You'll learn about valuable social media tools and analytics methods that can help you assess the success of your efforts.

• A completely updated, all-in-one guide to social media marketing, a valuable way for businesses to reach current and new customers, assist customers with problems, and complete transactions
• Covers the latest sites and location-based services including Groupon, Rue La La, Foursquare, Google+, Pinterest, and more
• Minibooks examine the social media mix; tools and techniques; using content to grow your brand; Twitter, Facebook, Pinterest, and Google+ marketing; other sites; and how to measure results and build on success
• The perfect guidebook for the social media strategist, website manager, marketer, publicist, or anyone in charge of implementing and managing an organization's social media strategy

Social Media Marketing All-in-One For Dummies, 2nd Edition helps you get the most from every minute and dollar you spend on marketing.

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