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"Market Shifts Edition: Google will bar cross-app tracking on Android phones, in latest blow to advertisers"

6Pages Market Shifts edition: Google will bar cross-app tracking on Android phones, in latest blow to advertisers. Get insight into one of the most important, far-reaching market shifts in technology and business, as part of this 6Pages series.

Each week, 6Pages – a new kind of market-intelligence service focused on far-reaching shifts in business & technology – looks across industries and technologies to surface and analyze 3 market shifts from the past week that will have important implications for a wide range of organizations, investors, decision-makers, and strategists.

In this special offer, 6Pages is offering complimentary access to one of our most popular Market Shifts reports: Google will bar cross-app tracking on Android phones, in latest blow to advertisers. Access to the Market Shifts repository is usually reserved for 6Pages Members.

Google announced it is kicking off a multi-year initiative to develop “more private advertising solutions” that will “limit sharing of user data with third parties and operate without cross-app identifiers, including advertising ID.” In this piece, we look at Google’s planned changes to its advertising solutions, and what the impact could be for the advertising industry.

Arm your business with insight into what’s coming. Get your complimentary copy today.

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