Research Library

The top resource for free research, white papers, reports, case studies, magazines, and eBooks.

Share Your Content with Us
on for readers like you. LEARN MORE
How first-party data analysis powers personalisation and individualisation

Request Your Free eBook Now:

"How first-party data analysis powers personalisation and individualisation"

A practical guide to help you get the full value of your first-party data

As people's need for online privacy grows and the value of third-party cookies declines, organisations must look for creative ways to make the most of their first-party data.

Discover in this guide how you can unlock the full value of the first-party data that your organisation already owns. 

  • Find out what first-party data is and how it's different from zero-, second- and third-party data
  • Learn about the differences between segmentation, personalisation and individualisation 
  • Discover more than 10 practical examples on how to use individualisation in your marcomms strategy

Offered Free by: Apteco
See All Resources from: Apteco

Recommended for Professionals Like You: